Exhibitions are an enormously important part of the marketing activities of most types of business, ranging from the largest multinationals to small family businesses. All evidence of the research confirms that opportunities to get face-to-face with customers and potential future clients remain an incredibly valuable tool for developing new business.
Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company's communications strategy and ideally, go hand in hand.
Defining Exhibition is complicated by the fact that educators use many Different Terms When Referring to the General Concept, and the Terms may or may not be used synonymously from place to place. For Example, The terms capstone exhibition, Culminating Exhibition, Learning Exhibition, Exhibition of Learning, Performance Exhibition, Senior Exhibition, or student Exhibition may be used, in addition to capstone, Capstone Experience, Capstone Project, Demonstration of Learning, Performance Demonstration, and many others.
How can you promote your small business to hundreds of potential new customers? Where can you forge new contacts and service providers for your developing company? One of the best strategies for a growing company to market products and services to a large specified group of potential customers is by exhibiting at a trade show. Each year, thousands of trade shows across the country offer opportunities for buyers and sellers to meet face-to-face. The beauty of a trade show is that you can share your product or service with a pre-selected audience while investigating the competition and building relationships with new customers.
Many small business owners have found that participating in trade shows can be an expensive marketing tool. Before this investment is made, an estimated cost of the trade show should be calculated, including the booth or table fee, display materials, marketing literature, promotional items or door prizes, and staffing.
Events are one of the most important classes of entities in our everyday psychology. They are the “things” of experience just as much as objects, sounds, and people. As we go about our lives, our minds, and brains process information from an imposing number of sources. Most of the time this results in fluid, adaptive behavior and in an integrated conscious experience of the situation we are in. The mechanisms by which we construct, update, and use representations that do this coordination are the mechanisms of event cognition. Overall, we are excited by the value that has been found for psychology and neuroscience in building evidence of the importance of events to cognition.